An agile design office based in Atlanta. We partner with place makers, entrepreneurs, global brands, and small offices to thoughtfully create and evolve brand systems through strategy, visual identity, print collateral, digital assets, and websites.
Our approach is holistic, research-based, and strategic. We aim to produce brand systems with genuine utility that shape how a brand is perceived and loved. We believe strong work stems from strong relationships and that meaningful collaboration requires close partnership. You’ll always be working directly with us—the makers of the work. Give us a call.
Ordinary Rules was founded by Pat Felix, a multi-disciplinary creative proudly shaped by his earlier roles at ModestWorks, Fossil Group, and J.Hilburn. He’s led brand and digital work for clients such as:
Michael Kors,
FossilZodiac,
Hotel Viking,Workstead,The Brooklyn Home Co.,Ghost Architects,Twelve South Magnolia,and more.
Services.
Visual Identity
Motion Design
Brand Strategy
Packaging Design
Publication Design
Website Maintenance
Website Design & Development
Select Client List.
Fossil
Zodiac
Plotline
Excygent
Studio Arcus
José Ibarra Rizo
Best Day Brewing
OakPoint Real Estate
Cole McSween Music
Kessler Orthodontics
Sam Hodde Photography
Garvey Family Companies