Office

Ordinary Rules is a strategic creative office specializing in brand identity and digital experiences. Led by Pat Felix, we partner closely with entrepreneurs, global brands, small offices, and in-house creatives to thoughtfully establish and evolve brands through strategy, visual identity, print collateral, motion, digital assets, and websites.

Our approach is holistic, research-based, and strategic. Our goal is to produce brand systems with genuine utility that shape how a brand is perceived and remembered. We believe strong work stems from strong relationships and that meaningful collaboration requires close partnership. You’ll always be working directly with us—the makers of the work.