Fossil,

Fossil is a global design and marketing company behind a wide portfolio of watch and accessories brands, running campaigns across roughly 130 countries.

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We partnered with the in-house digital creative team at Fossil — a longstanding relationship that made close, fast collaboration possible — to design a unified system for their email and web. One design language spanning a modular email suite and a set of dynamic landing pages, keeping seasonal campaigns consistent and quick to ship worldwide. The email templates, built on the data behind Fossil’s top-performing emails, give the CRM teams flexibility to tailor stories to specific audiences.

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The landing pages carry the same system into more interactive, shoppable layouts with a faster path to checkout. Both were handed off as a clean Figma library for teams across regions to pick up, with layouts and copy built to localize across regions worldwide — letting design teams ship campaigns faster and meet business needs.