Laminar,

Moving projects along without the turbulence.

Client

Laminar

Location

Atlanta, Ga

Year

2021

Services

Visual Identity, Motion

Laminar is a Turbulence-Free Product Management app that ensures smooth project processes and clear communication with stakeholders. The visual identity represents the concept of Laminar Flow in fluid dynamics, where fluid particles move smoothly in layers, without turbulence, reflecting the seamless operation and clarity offered by the app.

Stack of black business cards with white text for John Croft of Laminar, showing contact and address details.
Outdoor digital billboard with white and orange ad for Laminar Friction-Free Micro-Notes.
A row of eight minimalist icons including air flow, paper, chat, cloud, user, envelope, and bell.
Transparent water bottle with a red cap and the word 'laminar' on the front against black background.
Black tote bag with red and white circular design resting against a concrete block on rough ground.
Laminar booklet.
Stationery set with Laminar brand, including letterhead, black business card, envelope, and colored pencils.
Brand identity guide pages with brand positioning, color palette, typography, and product management themes.

Visual identity completed during our founder's tenure at ModestWorks.