Zodiac,

Evolving a 140 year old Swiss watch brand into a system built to scale across every digital touchpoint.

Client

Zodiac

Location

Dallas, Tx

Year

2021–23

Services

Creative Direction, Digital Design

Silver wristwatch with an orange bezel resting on dark rocky seabed with bubbles rising.

Since their founding in 1882, Zodiac has been dedicated to the precision and craftsmanship of Swiss timekeeping — with a rebellious spirit. During our founder's tenure at Fossil Group, he led the expansion of Zodiac's visual identity into a robust digital design system, built to scale across every digital touchpoint. He also worked closely with photo art directors and copywriters to develop dynamic seasonal omni-channel campaigns from concept to launch.

Black text on yellow background with phrases about status, Swiss craftsmanship, precision, and breaking rules.

Side-by-side images: left black with orange text 'DIVE DEEPER', right watch under water with ISO certification text.

Split screen shows diver's wristwatch underwater and Zodiac Watches menu with watch images and navigation links.

Limited edition Zodiac Super Sea Wolf 68 watch with details and a diver photographing a large oceanic whitetip shark.

Grid of images showcasing Zodiac watches, underwater scenes, and watch details on dark backgrounds.

Man operating a metal lathe machine with metal shavings scattered around the tool.

Close-up of Zodiac Super Sea Wolf diver's watch with black dial and orange accents, stainless steel strap.

VP of Creative: Randy Saunders, Photo Art Director: Nathan Walczak, Copywriter: Stephanie Loovis